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Instinct Apparel
Project type
Apparel
Date
2024
Location
Taichung, Taiwan
Performance level apparel for both Men and Women. For this project, our design team focused on simple and classy branding, mature colorways, form fitting patterns, and meaningful details. We went through many fit sessions with athletes and consumers to better design a professional looking kit that can give confidence to any road rider.
DESIGN DIRECTION
MATERIAL SELECTION
CMF / GRAPHIC DESIGN
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