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MTB Design Series
Project type
Industrial Design
Date
2019 - 2024
Location
Taichung, Taiwan
Introducing unforgettable, iconic elements in Giant and Liv’s MTB lineup while also implementing new features to satisfy riders. I lead a team of 5 designers that worked on bold surfacing, along with clear and deep swatches of color which helped transform the perception of bikes like Glory, Reign, Trance and XTC.
DESIGN DIRECTION / MANAGEMENT
3D MODELING
ENGINEERING COLLABORATION
CMF / COLORWAYS
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